Premium Joy^® brand was founded based on an idea; Educational foam toys shouldn’t merely be about hands-on learning activities, they must also be highly vibrant and durable to provide the little ones with immense entertainment that is long lasting.

Our friendly tiger logo represents the commitment to fulfilling our mission of offering premium quality toys at a great value. Whether you’re looking for foam floor puzzles, stacking blocks, or play mats, Premium Joy^® delivers high-quality fun your kids will definitely love.