You might occasionally think about buying a new toy for your kid e.g. puzzle or doll. But you also probably want to get an idea of the prices on the market before purchasing anything.
There is this post by the Toy Association which mentions that the average retail price of a toy is $10 without any further details. Other articles provide the price of hottest or top toys during the holiday season. This all might be good as an exciting news to read, but it’s not quite useful for shoppers who actually want to buy.
As indicated, there is very little information about the average price of a kids toy and actually nothing when it comes to the price based on the toy category.
That’s why we have performed our own research (using Amazon product data) to find the average price for a number of common toy types. This will be especially helpful during the current coronavirus crisis as most people stay home and shop for products through the internet.
Without further ado, let’s dive into the research results;
Table of Contents
Average Toy Price By Type
The research allowed us to get a good idea about the average price for several toy categories. We also included a price range so you know the minimum and maximum cost to anticipate. You can expect to pay something around the following prices for a good quality toy:
|#||Toy Type||Product Examples||Average Price||Price Range|
|1||Craft Kits||scratch papers and paint kits||$11||$4-17|
|2||Baby Toys||bath toys and musical toys||$12||$5-20|
|3||Building Toys||Lego and brain flakes||$25||$7-40|
|4||Dolls||Barbie doctor or mermaid doll||$16||$6-27|
|5||Pretend Play||food sets and medical kits||$19||$9-33|
|6||Board Games||Scrabble and Monopoly Junior||$18||$9-29|
|7||Electronic Toys||toy phones & learning laptops||$20||$8-35|
|8||Toy Furniture||toy storage and toddler chair||$64||$19-130|
|9||Math Toys||math cubes and pattern blocks||$16||$9-25|
|10||Science Kits||geography or chemistry kit||$21||$9-35|
|11||Novelty Toys||fidget spinners and magic kits||$10||$4-17|
|12||Play Vehicles||die-cast vehicles and train sets||$17||$5-25|
|13||Puppets||hand puppets and marionettes||$18||$8-29|
|14||Jigsaw Puzzles||world map puzzle & jungle puzzle||$16||$11-20|
|15||Outdoor Toys||water toys and sports items||$20||$7-40|
|16||Stuffed Animals||plush dogs and teddy bears||$13||$7-20|
|17||Action Figures||Disney or Avengers figures||$13||$7-20|
|18||Ride-on Toys||ride-on cars and ponies||$56||$19-110|
And here is a beautiful chart that illustrates the average prices:
The Ultimate Average Toy Price
Based on the price data of the different toy categories, the final average price of a child toy comes to be around $14. And the expected price range of a toy in general is $7-20.
These numbers indicate that the majority of toys are currently not really expensive, and probably affordable for most parents and child educators.
Average Price for more Specific Toy Types
We understand the above toy types could be a bit broad and you may want to be more specific with regards to the average price e.g. the price of teddy bears instead of stuffed animals. Following are the prices of some popular toy sub-types:
|Toy Sub-Type||Average Price||Price Range|
|kitchen set toys||$73||$19-160|
Average Toy Price Based on the Brand
You may sometimes want to know the toy price for specific companies such as Legos. Here are some of those prices for popular brands:
|Brand Toy||Average Price||Price Range|
The Process of Conducting the Research
Amazon is truly a goldmine when it comes to harvesting product data. That’s mainly due to the huge number of items sold on their platform and how organized the categories are. There are also enough toy products inside each category to have a representative sample size for calculating averages. This makes the process of figuring out toy prices faster and much easier.
The main goal here was to find the average price of toys by type based on the product data already available publicly on Amazon.
We first implemented some search filters inside the Toys & Games category on Amazon for 18 different toy categories. This process helps in using more reliable data for the study and it included the following:
- The ‘Age Range’ was set to ages from birth to 13 years old (to make sure all the products are actually for children)
- The ‘Avg Customer Review’ was set to 4 stars and more (to make certain all products will be good quality)
- The ‘Seller’ was set to Amazon (to ensure the toy quality and that there will be no overpriced, under-priced or duplicate products)
We additionally filtered out products with less than 10 reviews to ensure the quality of all toys used in the research.
After the filtering process, each category contained at least 350 products and most have more than 900. The maximum margin of error based on the quantity of product samples used was 5%. This means the data should be representative overall.
At the end, the total number of products used in our study came to be over 13,000.
The following table shows the minimum number of product samples utilized (along with the margin of error) and how many toy categories satisfy that quantity of samples:
|# Toy Categories||# Product Samples Used||Margin of Error|
For each toy category, we found the shortest price range where at least 70% of the product samples fall. This helped in omitting outliers and using more representative data. Then, we used those data points to calculate the average price per toy type.
Lastly, we combined those price data to find the final average price and price range for children toys in general.
It’s worth mentioning that we disregarded the two categories (toy furniture and ride-on toys) from this final calculation since they’re relatively too pricey and would probably skew the results. Nevertheless, the total number of products used at the end was over 9000 which should be more than adequate.
As for finding the prices of the toy sub-types and brand-specific toys; we had to use new data sets (for some of them) in order to have more representative product samples. We followed the same steps as above to figure out the average price and price range of each toy. But the number of product samples we could utilize per toy was fewer than before (100-400).
There you have it, the average price and dominating price range for toys sold on the US market. Hopefully, this will help you out in your future toy purchases for the kids.
As indicated, the average price of most toy types comes to be in the range of $10-21 and the overall average toy price is $14.
Excluding toy furniture and ride-on toys, the most expensive toy type is building sets at $25 ($4 higher than the next toy category). This is probably because of the high number of pieces in many block sets which drives up the price.
Finally, following is the grouping of the different toy categories based on the average price amount (from most expensive to cheapest):
|#||Toy Categories||Average Price|
|1||toy furniture, ride-on toys||$56+|
|3||dolls, pretend play toys, board games, electronics, math toys, science kits, play vehicles, puppets, jigsaw puzzles, outdoor toys||$16-$21|
|4||craft kits, baby toys, novelty toys, stuffed animals, action figures||$10-13|